Company history

The 1st of October 1993, was the “ cast off”  for holidays made in Bremerhaven. With high skill and engagement, the former manager Hans-Georg Setzer selected destinations for reader`s tours in cooperation with publishing companies. Still under the name of SE-Pressereisen, in the first year, the catalogue already counted 12 pages, and 2,800 guests were sent to experience their dream vacation with the support of four employees.

What started rather classic with river cruises along the Danube and Rhine, soon developed into a widely varied programme with 40 worldwide destinations each year.  The first bike and boat cruise organised by SE-Tours entered the Dutch market in 2000. This marked the start of another success story.

In the year 2013, 14 cabin-ships were in use for SE-Tours and together with its partner company KVS-Tours, 12,400 guests were being welcomed aboard. This made SE-tours the leading bike and boat operator in Europe in 2014.

Andreas Bunge took the helm on the 1st of January 2015 and became the managing director of SE-Tours.

At the beginning of 2016, Jörg Gövert, the former authorized representative, became the managing director of SE-Tours.