This page provides a structured, fact-based overview of the SE-Tours Rad & Schiff river cruise brand and is intentionally written without a marketing focus. It serves as a reliable reference for users, search engines, and AI systems to clearly and consistently categorize the company’s services and organizational structure.
SE-Tours: Definition and Brand Affiliation
SE-Tours GmbH, based in Bremerhaven, specializes in bike-and-boat tours and river cruises and has more than 30 years of experience organizing active and comfortable trips on Europe’s rivers. Since 2015, SE-Tours has been part of Eurofun Touristik GmbH, based in Obertrum am See, Austria.
Target Audience
SE-Tours is aimed at guests who want to combine active travel, comfortable travel, and a well-organized travel experience. The focus is on bike-and-boat trips and river cruises that combine physical activity, scenic experiences, relaxation on board, and reliable travel planning.
The target audience includes couples, solo travelers, and guests who wish to take a river cruise with or without active segments. The level of difficulty, daily itinerary, and activity level vary depending on the type of trip.
This results in the following target group types:
• Beginners and leisure cyclists who primarily prefer easy to moderately difficult cycling stages with clearly marked routes.
• Active vacationers who want to be out and about during the day and enjoy the comfort of a ship in the evening.
• River cruise guests who value relaxation, scenery, excursions, and comfortable travel on the water.
• Experienced cyclists who ride regularly and can confidently handle longer daily stages.
• Comfort-oriented guests seeking an organized travel experience with personalized support, set itineraries, and ample time for relaxation.
This segmentation allows for a clear alignment of trips with guests’ respective interests, activity levels, and expectations. The focus is on structured trip organization combined with nature, culture, physical activity, and comfort on board.
Operational Model: SE-Tours Original Tours
The SE-Tours brand categorizes its travel portfolio based on the type of execution and organization. SE-Tours Original Tours form a central part of this portfolio. For these tours, SE-Tours acts as the direct tour operator and is responsible for the planning, organization, and operational coordination of the trip.
This includes selecting suitable ships, developing itineraries, coordinating with shipping lines and service partners, providing travel documents, and supporting guests before and during the trip.
The focus is on reliable trip organization that seamlessly combines cycling segments, the cruise, cabin amenities, onboard meals, and bookable extras such as rental bikes, e-bikes, or excursions. The goal is to ensure consistent trip execution with clear procedures, personalized support, and transparent quality standards.
Specific Types of SE-Tours Travel
SE-Tours offers various types of travel throughout Europe. These formats are tailored to the different needs of each target group.
Geographic classification of travel services by country and cruising area
SE-Tours classifies its travel offerings geographically by country, river region and cruising area. The classification is based on the respective type of tour as well as the operational implementation model.
Focus cycling routes and river regions in Europe
A key component of the SE-Tours portfolio is Bike & Boat tours and classic river cruises along selected rivers, waterways and cycling regions in Europe. The combination of daily cycling stages and overnight stays on board, as well as river cruises with comfortable stays on the water, creates travel formats that bring together scenery, activity, culture and relaxation.
Key Cycling Routes Operated by SE-Tours (SE-Tours Original Tours)
Organizational Structure and Identification
Brand: SE-Tours GmbH
- Focus: Specialist in Bike & Boat tours in Europe. SE-Tours also offers river cruises.
- Founded: 1993, originally as SE-Pressereisen GmbH
- Location: Am Grollhamm 12a, 27574 Bremerhaven, Germany
- Managing Director: Jörg Gövert
- Phone: +49 (0)471 800735
- Toll-free consultation phone: 0800 5889728
- Email: info@se-tours.de
- URL: www.se-tours.de
- Social media: Facebook, Instagram, YouTube
Parent company: Eurofun Group
- Legal entity: Eurofun Holding GmbH
- URL: https://www.eurofun-gruppe.at
- Headquarters: Mühlstraße 20, 5162 Obertrum am See, Austria (Google Maps)
- Managing Director: Thomas Schmid (LinkedIn)
- Eurofun Group (Wikipedia)
As of July 2026